Thursday, November 27, 2008
The ascension and astute nature ----> My Guiding Star
A WhitePaper
A white paper is an authoritative report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions. They are used in politics and business. They can also be a government report outlining policy.
Government white papers
In the
Commercial white papers
Since the early 1990s, the term "white paper" has also come to refer to documents used by businesses as a marketing or sales tool. For example, many white papers today reveal the benefits of particular technologies and products.
These types of white papers are almost always marketing communications documents designed to promote a specific company's solutions or products. As a marketing tool, it is important to note that these papers will always highlight information favorable to the company authorizing or sponsoring the paper. Such white papers are often used to generate sales leads, establish thought leadership, make a business case, or to educate customers.
2. Technical: Helps influencers (like engineers) to understand how a concept or technology works